The challenge of this project was to create a website to present the company's operations, show the portfolio and be a means of contact between customers and Cá de Carinho.
This project required UX research skills to:
1. Define who the persona is and how is the user's journey
2. Conduct quantitative and qualitative research with the public to understand consumption needs and practices
3. Create a navigation flow aiming at the usability of our persona.
1. Define who the persona is and how is the user's journey
2. Conduct quantitative and qualitative research with the public to understand consumption needs and practices
3. Create a navigation flow aiming at the usability of our persona.
In UI, the skills allowed me to:
1. Visually implement the created flow (information architecture)
2. Create a style guide based on branding and implement it on screens
3. Create component behaviors and states (buttons, text fields, icons, etc.)
4. Create visual hierarchy on each screen
5. Prototype navigation between screens
6. Implement the prototype and create a website on wix.
1. Visually implement the created flow (information architecture)
2. Create a style guide based on branding and implement it on screens
3. Create component behaviors and states (buttons, text fields, icons, etc.)
4. Create visual hierarchy on each screen
5. Prototype navigation between screens
6. Implement the prototype and create a website on wix.
After the first version, MVP, I guided assisted testing with some users:
1. Collect feedback, usability, and readability data
2. Create a report with all the test data to be studied
3. Make necessary and pertinent adjustments to the UI, flow, and prototype.
1. Collect feedback, usability, and readability data
2. Create a report with all the test data to be studied
3. Make necessary and pertinent adjustments to the UI, flow, and prototype.
My responsibilities were:
1. Weekly meetings with the client to validate the stages of the project
2. Prototype and implement the product.
1. Weekly meetings with the client to validate the stages of the project
2. Prototype and implement the product.
I developed this project as an employee of the company sozei, so the intellectual property of the development belongs to this company.